Stronger restaurant systems

Retrova is a restaurant growth agency. We run marketplace performance on Uber Eats, DoorDash, Grubhub, Grab, Gojek and ShopeeFood, local search on Google Business Profile and Yelp, and direct ordering, CRM and retention through ChowNow, Square and your own channels. The work is menu structure, offer and promo math, ad management, review response, and reporting, not creative campaigns. Retrova was founded by former Uber Eats and DoorDash operators and currently manages about $3.4 million in annual marketplace sales across Seattle, Portland, Salt Lake City, Los Angeles, Honolulu, Bali and Vietnam.

Retrova offers three fee structures. Flat is a fixed monthly retainer. Dynamic is a lower base fee plus a capped percentage of the net new revenue generated. Performance is no monthly fee at all, with Retrova paid only a percentage of net new revenue or net payout.

Which one fits depends on your volume and how much downside risk you want the agency carrying. The same three structures apply whether you are on Uber Eats, DoorDash and Grubhub in the US or Grab, Gojek and ShopeeFood in Southeast Asia. Restaurants doing $50,000 a month or more with $1,500 to $2,000 available for ads and promos are the right fit.

It depends on volume. Below roughly $30,000 a month in marketplace sales the management fee usually eats the gain, and you are better off fixing menu photos, item names and promo structure yourself. Above about $50,000 a month the levers get big enough to pay for management: promo margin, ad efficiency, search ranking, and moving repeat customers onto direct ordering.

Before signing with any agency, ask what they would change in your first 30 days. If they cannot answer specifically, they have not looked at your account.

Most restaurants see measurable movement in platform ranking, visibility, and ad efficiency within 30 to 45 days. Revenue and margin gains typically build over 60 to 90 days as we test offers, fix menu structure and pricing, and scale what works. We recommend a six month minimum for that reason. Across the storefronts we manage, sales grew 36% year over year in the 12 months to July 2026.

No agency can lower the commission rate itself; that is set by Uber Eats, DoorDash, Grubhub, Grab and the other marketplaces. What Retrova lowers is your effective cost per order. We restructure promos around item margin instead of discount depth, cut wasted ad spend, fix the items that lose money when discounted, and move repeat customers onto direct ordering where you keep the full margin. On some accounts we also negotiate rates and platform credits using real account leverage.

Retrova measures growth year over year, comparing each month against the same month last year. The difference is your net new revenue, and we take an agreed percentage of it, capped at a fixed ceiling per kitchen.

Menu price increases from inflation are factored out, so raising prices is never billed as growth. The baseline is frozen for 12 months and never expands. Retrova earns more only when the restaurant actually grows.

Yes. After the first three months you can move up or down between the Starter, Growth and Scale plans based on results. If you consistently hit growth thresholds or performance caps, Retrova flags it and recommends the change rather than waiting for you to ask.

Retrova works best with restaurants doing roughly $50,000 a month or more in total sales, with $1,500 to $2,000 a month available for ads and promos. Below that the fee usually eats the gain and we will say so rather than take the account. Message us anyway; if it is not the right time we will tell you what to fix first.

Yes. Retrova operates in 7 markets: Seattle, Portland, Salt Lake City, Los Angeles, Honolulu, Bali and Vietnam. In the US that means Uber Eats, DoorDash, Google Business Profile and Yelp. In Southeast Asia it means Grab, GoFood and ShopeeFood alongside direct ordering channels.